Saturday, January 13, 2024

Messaging the climate crisis

  



For many people (most) NASA reports of dangerous planetary heating might come as a surprise. For those who follow climatologists and environmentalists, it will not; they’ve been saying the same thing consistently for years. Then why their message not getting through to the former? 


One argument that gets made is media fails. And this is a valid point. But it also sidesteps the messaging of climatologists themselves and how it might resonate more successfully with ordinary people. More thoughts here: 


YouTube link: Climate scientists do important work. But could their messaging do with a rethink? #climatecrisis

https://youtube.com/shorts/Vhldr34O8yY?feature=share

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